Privacy policy

Privacy Policy
Last Updated: 2024-12-29

At Sazzy Socks AB, we are committed to protecting your personal data and your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or make a purchase from our website.

1. Personal Data We Collect
When you interact with our website, we may collect and process the following types of personal data:

  • Contact Information: Name, email address, phone number, and shipping address.
  • Payment Information: Payment details such as card information or other payment data required for transactions, managed securely via Klarna or other payment providers.
  • Order Information: Details of products purchased, order date, and delivery information.
  • Technical Data: IP address, browser type, device information, operating system, and browsing behavior collected through cookies and similar technologies, including TikTok Pixel.
  • Marketing and Analytics Data: Data related to your interactions with our website and marketing campaigns, tracked via tools like Google Analytics and TikTok Pixel.

We only collect personal data necessary to fulfill our obligations, improve your experience, and comply with legal requirements.

2. Legal Basis for Data Processing
We process your personal data based on the following legal grounds under the GDPR:

  • Performance of a Contract: To process your orders and manage payments.
  • Consent: For marketing communications, targeted ads, and data collected via tools like TikTok Pixel.
  • Legitimate Interests: To improve our website, prevent fraud, and enhance security.
  • Legal Obligations: To comply with accounting, tax, and legal requirements.

You can withdraw your consent at any time by contacting us or adjusting your cookie preferences.

3. How We Use Your Personal Data
We use your personal data for the following purposes:

  • To process and deliver your orders.
  • To manage and process payments securely via Klarna or other payment providers.
  • To communicate with you regarding orders, support requests, and updates.
  • To send marketing communications and promotional offers (if opted in).
  • To improve your shopping experience on our website.
  • To analyze website performance via analytics tools, including Google Analytics and TikTok Pixel.
  • To ensure the security and integrity of our website and prevent fraud.
  • To comply with applicable legal obligations.

4. Sharing of Personal Data
We only share your personal data with third parties when necessary for service delivery or to meet legal obligations:

  • Payment Providers: Klarna processes your payment details. See their Privacy Policy.
  • Shipping Partners: To fulfill and deliver your orders.
  • Analytics Providers: Google Analytics and TikTok Pixel to track website usage and campaign performance.
  • Advertising Partners: To serve targeted advertisements via tools like TikTok Pixel.
  • Legal and Regulatory Authorities: When required by law or to enforce our terms of service.

We do not sell or rent your personal data to third parties.

5. International Data Transfers
Some of our third-party partners, including TikTok, may transfer your personal data outside the EU/EEA, including to the United States.

Such transfers are safeguarded through:

  • Standard Contractual Clauses (SCCs): Approved by the European Commission.
  • Adequacy Decisions: Where applicable.

By using our website and accepting cookies, you consent to these data transfers.

6. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law:

  • Order Information: Retained for 7 years to comply with legal and tax obligations.
  • Marketing Data: Retained until you withdraw your consent.
  • Cookies and Tracking Data: Retained according to their expiration or until manually cleared by you.


7. Your Rights Under GDPR
You have the following rights regarding your personal data:

  • Right to Access: Request access to your personal data.
  • Right to Rectification: Correct any inaccurate or incomplete data.
  • Right to Erasure ("Right to be Forgotten"): Request deletion of your data under certain conditions.
  • Right to Restrict Processing: Request limited processing of your data.
  • Right to Data Portability: Receive your data in a machine-readable format.
  • Right to Object: Object to data processing, especially for direct marketing purposes.
  • Right to Withdraw Consent: Withdraw your consent for marketing or tracking activities at any time.

To exercise these rights, contact us at contact@sazzysocks.com.

8. Cookies and Tracking Technologies
We use cookies and tracking technologies, including TikTok Pixel, to:

  • Understand how visitors interact with our website.
  • Track conversions and measure campaign performance.
  • Personalize your browsing experience.
  • Deliver targeted advertisements across platforms.

TikTok Pixel

We use TikTok Pixel to collect data on user interactions, such as purchases and page views, to improve our advertising and campaign tracking.

For more information on cookies and your options, see our Cookie Policy.

9. Automated Decision-Making and Profiling
We may use automated decision-making tools, including TikTok Pixel, for targeted advertising. This does not result in any legal consequences or significantly affect your rights. You can opt out via cookie preferences.

10. Data Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, or loss:

  • Data encryption (e.g., payment details).
  • Regular security updates and audits.
  • Access controls and secure storage solutions.


11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their Privacy Policies before sharing personal data.

12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect legal changes or operational updates. All changes will be published on this page. Please review it regularly.

13. Contact Us
If you have any questions about this Privacy Policy or your personal data, please contact us:

  • Email: contact@sazzysocks.com
  • Address: Sazzy Socks AB, Gesällvägen 9, 17453 Sundbyberg, SWEDEN